This has been our motto since the beginning!
We strive to help our customers find styles that will flatter their body.
Lizzie G Formals is the latest in a long series of events that has progressed from a small guest bedroom boutique, to a 660 square foot elegant garage boutique, to a 1,100 square foot store front in beautiful Monterey, California, to two 2,000+ sq ft. stores in Salinas, California, and now to our new beautiful 5,060 square foot formal store in Phoenix, Arizona.
2005 - 2006
Joy Sandoval's Beauty & Boutique began in a 132 square foot guest bedroom in Royal Oaks (Watsonville), California.
2006 - 2008
In early 2006 we were having so much fun, we decided to expand into our 3 car garage. We had the garage transformed into an elegant boutique. When we started out we were selling high quality 'separates' along with a few 'dressy dresses' and career apparel.
2008 - 2014
In 2008, unaware that a recession was upon us, we decided to move our store to the main street of Monterey, California. Here we struggled through the recession and pivoted the company to carry more formal women's attire.
2014 - 2018
In 2014, we moved Lizzie G and me to Salinas, California, a nearby city with a significantly larger population. There we sold a mixture of formal wear and casual attire.
2018 - Present
In 2018, we closed up shop in Salinas and moved the store to Phoenix, Arizona. We decided to rebrand as Lizzie G Formals, and focus solely on formal dresses, shoes, and accessories.
We strive to offer the very best customer service, quality, and prices; we hope to open a few more locations in the future.